Strategists & Organizational Management
|Sponsored by GiveWP||Sponsored by Pantheon||Sponsored by Amdee|
9:00 – 9:10
Ira Horowitz & Lesley Molecke
9:10 – 9:40
|Plenary: WordPress & Nonprofits: The Perfect Fit|
Ira Horowitz & Lesley Molecke
9:50 – 10:30
|WordPress and CRM : Match Made In Heaven… or Hell?|
Neon Web Studio
|Crafting Your Nonprofit Story In A Digital World|
10:40 – 11:20
|Longform Content: A Cautionary Tale|
Kristina Bjoran & Courtney Clark
|Making Multisite Work for You|
|Convincing Your Board That WordPress is the Right Choice|
Real Big Marketing
11:30 – 12:10
|Have Content, Will Travel: Structuring MultiChannel Content in WordPress|
|Reaching the 55 Million: Making Your WordPress Site Accessible|
|From Sharing to Hashtags: Social Media Musts for Your WordPress Site|
12:10 – 1:10
Sponsored by Automattic
1:20 – 2:00
|Easy Ways to Collect Donations|
|WordPress + Digital Tools: New ways to integrate|
Adriel Hampton, Adriel Hampton Group
Seth Bannon, Amicus
|Planning, Budgeting, and Resourcing your WordPress Project|
2:20 – 3:00
|WordPress Security Does Not Have To Be Frightening|
|The RESTful Future of WordPress|
|Making the Most of Your Online Donation Campaigns with WordPress|
3:20 – 4:00
|WordPress = Community Building|
|Building Native Mobile Apps with WordPress|
ForwardJump Marketing, LLC
|Going Big: When and how to move your site to an enterprise hosting solution|
10:00 – 4:00
Happiness Bar: Support from WordPress Experts
Sponsored by NeonCRM
4:30 – 6:00
Happy Hour at Billy Berk’s
Sponsored by Cornershop Creative
Plenary: 9:00 – 9:40
WordPress & Nonprofits: The Perfect Fit
You know that WordPress is so much more than a blogging tool, but do you really know the depth and breadth of this powerful tool? We’ll take a quick tour through the most impressive WordPress stats, and talk about why the WordPress community and the nonprofit community are made for one another.
You’ll go home with great sharable stats to help you sell and resell WordPress to your organization’s leaders and board members.
Breakout Session #1: 9:50 – 10:30
Are you new to WordPress? Adam will explain WordPress from a 30K foot top level view, where it came from, why it’s awesome, as well as the difference between .com and .org versions. He’ll deeper to describe Themes & Plugins, showing how they work running WordPress locally (Desktop Server), creating a post, page, etc.
WordPress and CRM : Match Made In Heaven… or Hell?
Neon Web Studio
There are lots of ways you can integrate your WordPress website with your CRM – web forms, social media, directories and look ups, website analytics, APIs, and many more. This session looks at the common recommendations for website and CRM integration, unpacking in a common sense and honest approach what will help your organization, and what is (or is not!) worth the investment of your time, talent, and treasure.
Crafting Your Nonprofit Story In A Digital World
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
- The fundamentals of telling more stories with your content
- How to create your brand story architecture
- Tools and platforms to tell your story
- How to invite the audience to participate in the story as the hero
Breakout Session #2: 10:40 – 11:20
Longform Content: A Cautionary Tale
Longform content is all the rage, and for good reason; when done well, it’s powerful, compelling, and audiences want to engage with it and share it around. But what about when it’s done not-so-well? Even with a CMS as perfectly suited for storytelling as WordPress, longform content is not the sure-thing we all want it to be.
We’ve seen the good, bad, and ugly with longform content, and we’ve learned a lot about how to avoid the common pitfalls. Through real-life stories, we’ll explore the misconceptions, missteps, and roadblocks that can beat down the best of longform intentions. Join us for this session to arm yourself with the ability to spot these issues early and avoid the common—and often expensive—longform mistakes.
Making Multisite Work for You
Whether being used for a vast and loose affiliation of local chapter websites or a closely-held pool of topical blogs, WordPress Multisite can be an efficient and effective tool — provided it’s done right. In this session, we’ll review the past, present, and future of this sometimes-esoteric technology and highlight appropriate use cases for leveraging it.
We’ll also walk through some best practices for setting up and developing for Multisite Networks, highlighting its strengths, weaknesses and “gotchas” so you can know if it’s a fit for your needs.
Convincing Your Board That WordPress is the Right Choice
Real Big Marketing
One of the most challenging and important decisions every organization must make is what to use to power the website. The sheer number of available options today is overwhelming and the amount of knowledge required to make an informed decision is daunting. Plus, the situation is further complicated by the large amount of misinformation which all too often influences the influencers within our teams. This session will serve to equip anyone tasked with identifying the appropriate website solution and, more spspecifically those looking to justify WordPress as their preferred platform. We’ll explore the numerous differentiating factors which are important to non-profit organizations and cover in detail what exactly sets WordPress apart from all other options as the only logical choice.
Breakout Session #3: 11:30 – 12:10
Have Content, Will Travel: Structuring MultiChannel Content in WordPress
WordPress Developer & Information Architect
Users today are distracted, more than ever before – they jump from one website to another, to iPhone, Twitter, to their smart TV. Your content shouldn’t just live on your website – it needs to be nimble enough to travel to distant channels and perform. What channels can we manage through WordPress? How should you be structuring your content in order for it to travel so freely?
In this talk we will discuss how to structure your content for smart reuse and distribution. We’ll then look at some awesome WordPress plugins to help you implement a real multichannel content strategy on your site, and reach your audience in more places than ever before!
Reaching the 55 Million: Making Your WordPress Site Accessible
President and Founder of AmDee LLC
As of 2015, over 55 million Americans reported having a disability. That means when your site is not accessible, you are missing out on 1 in 5 of your potential audience. This session will cover the basic principles of accessibility, focusing on tricks and techniques that project managers/ site owners can use for this seemingly confusing area. We will also discuss tips on how to include accessibility through design and within the developmental workflow. By breaking down those final obstacles for your web audience, you are helping people with accessibility needs see your organization, website and the Internet from a new perspective!
From Sharing to Hashtags: Social Media Musts for Your WordPress Site
LUNCH: 12:10 – 1:10
Breakout Session #4: 1:20 – 2:00
Easy Ways to Collect Donations
Overview of recent trends and main-stream practices to collect donations. Why some orgs do great (like www.donorschoose.org), and others not so well. What goes wrong and why? Use of digital currencies [read Bitcoins] to influence mobile donations.
WordPress + Digital Tools: New Ways to Integrate
Seth Bannon, Amicus
Learn about the different ways you can integrate WordPress with your digital toolset or CRM. We’ll cover common practices like customized HTML forms, embedded HTML forms, and new approaches using the Open Supporter Data Interface (OSDI) and data enhancement services. With these new options, you can enhance supporter submissions with phone numbers or other available information, add them to your email list, and more.
Planning, Budgeting, and Resourcing your WordPress Project
WordPress is free and open-source, but molding it the needs of your non-profit will likely require some effort and cost. This session will focus on two key aspects to ensure a successful project: scoping the work, and executing the plan.
We’ll discuss some common pitfalls and traps that can eat up your time, such as selecting plugins and themes, or creating a detailed RFP. We’ll also cover some techniques for assembling a list of requirements and establishing consensus within your organization.
While WordPress’ popularity means that there are unending options to choose from when it comes to building your project, it’s important to remember that the knowledge and quality of WordPress “experts” can also vary greatly. In light of this, we’ll discuss what questions to ask when selecting a vendor or interviewing a freelancer/potential employee to help you bring your project to life. These simple questions can be the difference between having a project that will need to be scrapped in months and one that will be stable and easily maintainable for years to come.
Breakout Session #5: 2:20 – 3:00
WordPress Security Does Not Have To Be Frightening
With WordPress now powering a quarter of all websites, it is one of the most common types of sites for hackers to try gain access. There are simple steps you can take to keep your site clean and safe.
The RESTful Future of WordPress
Big changes are coming. The introduction of the WordPress REST API (landing in WordPress 4.5 in April 2016) represents a fundamental shift in how we build and use WordPress. Join me as we explore the technology behind the shift, the motivation for the change, and what it means to us as users and developers of WordPress platforms.
We’ll review what a REST API is, exactly, investigate some common tools currently used for web application development atop REST APIs (e.g. React), and discuss the future of WordPress in this new light.
Making the Most of Your Online Donation Campaigns with WordPress
This session will cover how nonprofit organizations can utilize WordPress to maximize the effectiveness of their online donation campaigns. This involves the following items:
- Thought leadership (via content marketing)
- Community development (via social media and forums)
- Donation landing pages (via the Give plugin)
- Donor communications (via CRMs and MailChimp).
Attendees will receive a PDF “White Paper” with valuable resources and tools as a reference for this session.
Breakout Session #6: 3:20 – 4:00
WordPress = Community Building
How can your WordPress site support your social media community building, outreach activities and online fundraising?
2015 has brought quite a few more new WordPress plugins and services that are very helpful for nonprofits to reach donors, gain new supporters and help online advocates to amplify content.
We will show plugins and features that will assist in your social media publishing efforts, save time and integrate well into your editorial calendar and planning.
You will learn how you can let your articles and pages shine on the various platforms and how to streamline your productions processes. And last but not least, how you can increase your list building efforts and have visitors subscribe to your emails.
During the discussion, we will look examples and discuss pros/cons usages as well as alternatives. You will be able to go back to your office and implement a few ideas.
Building Native Mobile Apps with WordPress
ForwardJump Marketing, LLC
This session will review how to convert existing WordPress Websites into mobile apps that people can download from app stores. See a case study on how we turned a WordPress site into a standalone app, and how the app gets updated as the website is changed.
I know you can’t imagine WordPress Day 2016 getting any better, but check out these final amazing sessions that will part of this year’s event!
Going Big: When and how to move your site to an enterprise hosting solution
One of the hardest decisions for non-profits is knowing when, and then how, to upgrade their website hosting solutions. While the positives, such as guaranteed uptime, stability, speed, technical support and the like are attractive the decision itself can be intimidating. Factors such as cost, unfamiliarity with enterprise hosting options, and the technical challenges of site migration are enough to make anyone think more than twice!
In this session, I will do my best to remove some of the mystery from your decision making process. I’ll give you some things to look for in an enterprise hosting solution, explain what some of those weird terms mean, tips on how to ease the pain of migration to your new host and a few war stories over the years so that you know you’re not alone!
Don’t have your ticket yet? Registration for NTC is still open — just be sure to opt in to the 16NTC WordPress Day Pre-Conference Event.
Happy Hour: 4:30 – 6:00
Bring your drink ticket over to our reserved space at Billy Berk’s — right near the convention center — and have a pint on us before heading over #ntcbeers.