We’re excited to begin announcing the schedule for the 2016 NTC WordPress Day. This is the first of three posts, featuring the great speakers and sessions we’ll have at this year’s WordPress Day. We’ll be rolling out two more posts featuring all the sessions, so stay tuned for many other fantastic sessions over the coming weeks!
And if you haven’t registered yet, head over to our #16ntcwp conference site to learn more.
Longform Content: A Cautionary Tale
Kristina Bjoran & Courtney Clark
Longform content is all the rage, and for good reason; when done well, it’s powerful, compelling, and audiences want to engage with it and share it around. But what about when it’s done not-so-well? Even with a CMS as perfectly suited for storytelling as WordPress, longform content is not the sure-thing we all want it to be.
We’ve seen the good, bad, and ugly with longform content, and we’ve learned a lot about how to avoid the common pitfalls. Through real-life stories, we’ll explore the misconceptions, missteps, and roadblocks that can beat down the best of longform intentions. Join us for this session to arm yourself with the ability to spot these issues early and avoid the common—and often expensive—longform mistakes.
From Sharing to Hashtags: Social Media Musts for Your WordPress Site
Social media is a must for every organization in 2016. We’ll check out the sharing features built right into WordPress, as well as top plugins, apps, and tips, to update your social media strategy and extend your reach even further this year.
Are you new to WordPress? Adam will explain WordPress from a 30K foot top level view, where it came from, why it’s awesome, as well as the difference between .com and .org versions. He’ll deeper to describe Themes & Plugins, showing how they work running WordPress locally (Desktop Server), creating a post, page, etc.
Convincing Your Board That WordPress is the Right Choice
Real Big Marketing
One of the most challenging and important decisions every organization must make is what to use to power the website. The sheer number of available options today is overwhelming and the amount of knowledge required to make an informed decision is daunting. Plus, the situation is further complicated by the large amount of misinformation which all too often influences the influencers within our teams. This session will serve to equip anyone tasked with identifying the appropriate website solution and, more spspecifically those looking to justify WordPress as their preferred platform. We’ll explore the numerous differentiating factors which are important to non-profit organizations and cover in detail what exactly sets WordPress apart from all other options as the only logical choice.
Easy Ways to Collect Donations
Overview of recent trends and main-stream practices to collect donations. Why some orgs do great (like www.donorschoose.org), and others not so well. What goes wrong and why? Use of digital currencies [read Bitcoins] to influence mobile donations.
WordPress Security Does Not Have To Be Frightening
With WordPress now powering a quarter of all websites, it is one of the most common types of sites for hackers to try gain access. There are simple steps you can take to keep your site clean and safe.
Don’t have your ticket yet? Registration for NTC is still open — just be sure to opt in to the 16NTC WordPress Day Pre-Conference Event.