We got you excited last week with our first round of sessions for NTC WordPress Day. Here is the list of round 2 sessions to make you wish it was already March 22.
WordPress & Nonprofits: The Perfect Fit
Lesley Molecke & Ira Horowitz
You know that WordPress is so much more than a blogging tool, but do you really know the depth and breadth of this powerful tool? We’ll take a quick tour through the most impressive WordPress stats, and talk about why the WordPress community and the nonprofit community are made for one another.
You’ll go home with great sharable stats to help you sell and resell WordPress to your organization’s leaders and board members.
Have Content, Will Travel: Structuring MultiChannel Content in WordPress
WordPress Developer & Information Architect
Users today are distracted, more than ever before – they jump from one website to another, to iPhone, Twitter, to their smart TV. Your content shouldn’t just live on your website – it needs to be nimble enough to travel to distant channels and perform. What channels can we manage through WordPress? How should you be structuring your content in order for it to travel so freely?
In this talk we will discuss how to structure your content for smart reuse and distribution. We’ll then look at some awesome WordPress plugins to help you implement a real multichannel content strategy on your site, and reach your audience in more places than ever before!
Planning, Budgeting, and Resourcing your WordPress Project
WordPress is free and open-source, but molding it the needs of your non-profit will likely require some effort and cost. This session will focus on two key aspects to ensure a successful project: scoping the work, and executing the plan.
We’ll discuss some common pitfalls and traps that can eat up your time, such as selecting plugins and themes, or creating a detailed RFP. We’ll also cover some techniques for assembling a list of requirements and establishing consensus within your organization.
While WordPress’ popularity means that there are unending options to choose from when it comes to building your project, it’s important to remember that the knowledge and quality of WordPress “”””experts”””” can also vary greatly. In light of this, we’ll discuss what questions to ask when selecting a vendor or interviewing a freelancer/potential employee to help you bring your project to life. These simple questions can be the difference between having a project that will need to be scrapped in months and one that will be stable and easily maintainable for years to come.
Crafting Your Nonprofit Story In A Digital World
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
- The fundamentals of telling more stories with your content
- How to create your brand story architecture
- Tools and platforms to tell your story
- How to invite the audience to participate in the story as the hero
WordPress + Digital Tools: New Ways to Integrate
Adriel Hampton, Adriel Hampton Group
Seth Bannon, Amicus
Learn about the different ways you can integrate WordPress with your digital toolset or CRM. We’ll cover common practices like customized HTML forms, embedded HTML forms, and new approaches using the Open Supporter Data Interface (OSDI) and data enhancement services. With these new options, you can enhance supporter submissions with phone numbers or other available information, add them to your email list, and more.
Building Native Mobile Apps with WordPress
ForwardJump Marketing, LLC
This session will review how to convert existing WordPress Websites into mobile apps that people can download from app stores. See a case study on how we turned a WordPress site into a standalone app, and how the app gets updated as the website is changed.