Dow Watch Campaign Microsite

Center for Food Safety

We built a graphically engaging, action-oriented, WordPress site that drives action on their campaign, engages individuals in the campaign through crowd sourcing of photo petitions and other actions, and increases Center membership.

Dow Watch Campaign Microsite
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Systems Used

Services Provided

Client Sectors

Date Completed

  • February 2014

The Center for Food Safety needed a compelling and engaging microsite to launch its Dow Watch campaign, which is focused on fighting Dow Chemical’s plans to introduce Agent Orange-proof corn and soybean crops (learn more about these baddies on here).

We built a graphically engaging, action-oriented, WordPress site that drives action on their campaign, engages individuals in the campaign through crowd sourcing of photo petitions and other actions, and increases Center membership.

The campaign launched on at the end of January 2014, and netted nearly 100,000 petition signatures in less than a month!