Tony La Russa’s Animal Rescue Foundation (ARF)

ARF Swapped CRMs Without the Headaches and Successfully Moved to Engaging Networks

ARF was started by famed baseball legend Tony La Russa – Though officially an animal rescue organization, their larger mission is People Rescuing Animals … Animals Rescuing People.®

Tony La Russa’s Animal Rescue Foundation (ARF)

Systems Used

Services Provided

Client Sectors

Date Completed

  • June 2021

ARF was leaving Luminate Online for Engaging Networks (EN) and retained Cornershop as their agency partner in their onboarding process. CRM onboarding involves a variety of activities, and as their partner agency, we provided custom templates, assistance with data migration, and guidance as they moved to the EN tool.

Engaging Networks provides free onboarding templates, but ARF wanted something a little more custom to their organization, so we were happy to help! At the end of the project, we had created the following templates for ARF:

On the data side we made sure the templates could be used right away by assisting with data clean up, performing a one-time migration, creating profiles and groups, and importing the required address lists.

Want to learn more about how a baseball legend becomes an animal rescuer? Read the inspiring ARF story here!