The Center for Food Safety needed a compelling and engaging microsite to launch its Dow Watch campaign, which is focused on fighting Dow Chemical’s plans to introduce Agent Orange-proof corn and soybean crops (learn more about these baddies on here).
We built a graphically engaging, action-oriented, WordPress site that:
- Drives action on the campaign
- Engages individuals in the campaign through crowd sourcing of photo petitions and other actions
- Increases Center membership
The campaign launched on at the end of January 2014, and netted nearly 100,000 petition signatures in less than a month!