Dow Watch Campaign Microsite

The Center for Food Safety needed a compelling and engaging microsite to launch its Dow Watch campaign, which is focused on fighting Dow Chemical’s plans to introduce Agent Orange-proof corn and soybean crops (learn more about these baddies on here).

We built a graphically engaging, action-oriented, WordPress site that:

  • Drives action on the campaign
  • Engages individuals in the campaign through crowd sourcing of photo petitions and other actions
  • Increases Center membership

The campaign launched on at the end of January 2014, and netted nearly 100,000 petition signatures in less than a month!