Friends of the Earth

We designed a highly customizable lightbox that will urge one-time donors to become monthly donors, a key focus for the organization in their fundraising growth plan.

This lightbox is engaging for donors and provides a simple script that can be updated and replicated on each donation form with great ease — even allowing FoE to change the ask formula, images, colors, and text in the lightbox.

This tactic saw a 4.3% conversation rate of donors from one-time to recurring, which resulted in 140% increase in online donations from this new lightbox.

Learn more about implementing this fundraising tactic on your site.