Michigan League of Conservation Voters

Michigan LCV is the leading non-partisan political voice for Michigan’s land, air, and water. The organization has a distinct interest in electing the best public officials and enacting the right policies to protect Michigan’s cherished, yet vulnerable, resources.

As the organization headed into the 2016 campaign season, it was looking to move out of its old Drupal site and into a new website that more clearly communicated its story and mission, described its environmental priorities, and created easy avenues for visitors to get involved. We built a custom-designed WordPress website, and installed Divi Builder to give MCLV staffers incredible creative control over the layout of each page (even if they don’t know any code).

We integrated EveryAction for actions, forms, and donations, and added a simple congress lookup to help constituents put pressure on their elected officials.

Michigan LCV is a very active organization that posts a lot of content each month, so it was especially important to think about how the new site would be organized in order to make it appealing, engaging, and digestible for varying audiences. The organization now has a beautiful site that featured photos front and center so they can appeal more to their audiences and show rather than tell about all the great work they do!

Michigan LCV Issues and Impact