We couldn’t be more honored to work with Our Bodies Ourselves, a global nonprofit with a long history of providing accurate information on reproductive health and sexuality.
OBOS hired us to identify measurable online communication goals, and to redesign and rebuild their website.
We started from the ground up, literally, by leading organization leaders and stakeholders through a communications strategy session and designing a new logo for the organization.
Next, we worked through wireframing and design comps to create a new mobile-friendly website design, and used a first impression usability test to confirm that the site we designed met the goals we’d identified early on.
In the development phase, we built a complex WordPress site that leverages custom post types, custom fields, and relationships to highlight the organizations’ wealth of health information and blog posts.
The new WordPress site is a powerful engine for OBOS, showcasing its important work; providing clear pathways to health information, advocacy, and fundraising; and enticing visitors to take action.
And because it’s integrated with Blue State Digital, OBOS now has a huge advocacy and fundraising platform running behind its site, ready to help the organization make the most of its new subscriptions and donations.