Outdoor Voice is a brand new campaign by Bay Area Open Space Council to organize their constituents to volunteer, vote, and donate when opportunities arise to improve Bay Area Parks.
The team came to us with established branding which we turned into a simple, engaging, and exciting logo, using a callout iconography they plan to use in other outreach.
Next, we customized a WordPress template to create a light and airy site that’s easy for the campaign staff to maintain. The site highlights the campaign’s great photos, and gives visitors clear calls to action, especially when it comes to joining the email list (which is the campaign’s main goal for the year).
We think the site is beautiful, but don’t take our word for it. Here’s what a communications person at Kaiser Permanente said about the site: “WOW! It is beautiful! I love how simple, clean and well organized it is, and that calls to action are everywhere! Very nice and inspiring from a communications perspective.”
We customized the Social Stream plugin for WordPress to provide a dynamic, multi-column social media feed to emphasize the social nature of these parks, and inspire people to add their voices. We also set up a branded MailChimp campaign to enable the campaign to reach out to supporters.