To make sure we had a clear plan for the design refresh, we first conducted a “First Impression Test” of our design mockups to make sure that a test audience would be able to follow highest priority use cases.

These tests and our discovery conversations identified a few key concerns:

• Image treatments needed to be modernized.
• State landing pages for advocacy campaigns needed to be more easily accessible.
• Content organization in general needed to be improved.

We worked hard to migrate content, cleaning up and refreshing their blog landing page, newsroom, and advocacy features, delivering a more performant and engaging user experience.

Before

After