Save the Children Action Network liked their overall site design, but they knew they needed a few adjustments to make their website more impactful.
To make sure we had a clear plan for the design refresh, we first conducted a “First Impression Test” of our design mockups to make sure that a test audience would be able to follow highest priority use cases.
These tests and our discovery conversations identified a few key concerns:
- Image treatments needed to be modernized.
- State landing pages for advocacy campaigns needed to be more easily accessible.
- Content organization in general needed to be improved.
We worked hard to migrate content, cleaning up and refreshing their blog landing page, newsroom, and advocacy features, delivering a more performant and engaging user experience.