The Google Ad Grants Program offers a $10,000 monthly Ads budget to drive relevant search traffic to your nonprofit’s website. Our Google Ads management services help you make the most of your grant or paid Google Ads account, expand your audience, and inspire meaningful action.
Our Google Ads Management Services
Together, we can use Google Ads to drive meaningful traffic to your organization’s website. Our Google Ads management services are comprehensive and adaptable, providing your nonprofit with the setup, strategy, and implementation needed to make the most of Google Ads.
For the best results, an ongoing monthly retainer is ideal, but we can also partner up for short-term projects to get your account in good standing and turn over the reins.
Google Ad Grant Application Assistance
Our team can help you apply for the grant and set up your account in accordance with Google policies, best practices, and your organization’s goals.
Google Ads Account Audit
Let our Google Ads experts explore your account and recommend improvements based on best practices, Google policies, and what we’ve seen work well for other organizations.
Campaign Optimization
Ads aren’t something to set and forget. We’ll help you manage your Ads account and optimize campaigns over time to ensure the best results. This includes ongoing campaign strategy and implementation such as keyword research, ad and asset creation, and more.
Campaign optimization is results-driven, meaning you’ll receive regular reports on how your ads are performing and detailed recommendations for improving low-performing campaigns and growing current successes.
Landing Page Creation, Optimization & Maintenance
Ads aren’t worth much if the web page that you’re sending people to is not inspiring action. We’ll help you write, design, build, and maintain optimized landing pages that best serve your ads, encouraging direct action on your website. Our expert digital strategist will provide their best practices for optimizing your landing pages, but also perform A/B testing to fine tune the details of your page to ensure success.
Paid Google Ads Management
While Google Ad Grant management works well for search ads, certain goals and audiences do require paid Google Ads. Whether you have your eye on a remarketing campaign or want to give Display Ads a whirl, we can help you create and implement a strategy for success.
A Quick Overview of Google Ads & The Google Ad Grant
The Google Ads Grant Program gives eligible nonprofits a $10,000 Google Ads (formerly Google AdWords) budget each month. The grant account can be used to run Google search ads — text-based ads that can appear at the top of search results for targeted keywords.
Google Ads matches the words and phrases people are searching for with information that answers their questions in ad form. For example, when searching for “support Jewish organizations” in St. Louis, you’ll see an ad promoting the Jewish Federation of St. Louis.
To apply for the grant, you’ll first need to apply for the Google for Nonprofits program and then submit an application through your Google for Nonprofits account. Working with a professional through the setup process can help get you started on the right foot and ensure you’re following both best practices and Google policies to prevent future suspensions.
However, once your account is up and running, ongoing Google Ads management is necessary to truly reap the benefits of Ads. This is not a marketing channel that you can forget about for months at a time once your ads are active. Optimization is key to driving consistent and valuable traffic to your website.
5 Reasons Your Nonprofit Should Be Using Google Ads
- Free advertising: Qualifying nonprofits are automatically given an advertising budget of $10,000 a month.
- Increased visibility: By setting up targeted ads for your most important campaigns and issues, you can catch the attention of more potential donors and volunteers when your ad comes up first in their search results.
- Help supporters find you: When people perform a search using the term you target, they can see your organization at the top of those results. This is a great benefit to you and the people who want to be a part of what you do, but wouldn’t otherwise know your organization is out there.
- Grow your audience long-term: Take advantage of this new source of traffic to your website and kick off a long-term relationship that grows your strong supporter base.
- Track campaign progress: Each advertising campaign in your account can be tracked, monitored, and refined. You can use this data to improve your ads and landing pages.
Why Should You Partner With Cornershop Creative?
Our results-based approach to Google Ads management is specially tailored to each nonprofit that we work with. But don’t take our word for it — see our services in action.
Our Cornershop Google Ad Management Services In Action
We partner with Habitat for Humanity East Bay/Silicon Valley to manage their Google Ad Grant account and run strategic campaigns through a paid Google Ads account.
After working together for over a year, their account now sees more than 500 conversions per month — a 17% increase in the most important actions on their sites! Most of these conversions are donation actions, resulting in direct ROI for our work.
Other Services We Offer
Cornershop Creative can support your organization through a wide range of digital services:
- WordPress & WooCommerce Website Builds for Nonprofits
- Custom Web Development for Nonprofits
- Hosting, Support, & Maintenance
- Nonprofit SEO & Content Strategy
- CRM & Campaign Implementation
- Website Optimization & Digital Strategy
Learn more on our Services page!