Greenpeace International

“Less is More” Microsite Advocates for Less Meat Consumption

Greenpeace International rolled out their “Less is More” campaign early in 2018 to encourage less meat consumption. We worked with them to then create a gamification component for the campaign that challenges cities and universities to meet the “Less is More” goals.  

Systems Used

Date Completed

  • August 2018

Pitting cities against each other is a local engagement tactic that is becoming more and more popular. For this WordPress “Less is More” site, we created individual City posts and a landing page for the display of a Progress Map. 

The flexible features allow for easy content management, since a lot of information can be used across categories and Global Challenge posts. We also developed the features with WPML standards to support multi-lingual displays.