Greenpeace International rolled out their “Less is More” campaign early in 2018 to encourage less meat consumption. We worked with them to then create a gamification component for the campaign that challenges cities and universities to meet the “Less is More” goals.
Pitting cities against each other is a local engagement tactic that is becoming more and more popular. For this WordPress “Less is More” site, we created individual City posts and a landing page for the display of a Progress Map.
The flexible features allow for easy content management, since a lot of information can be used across categories and Global Challenge posts. We also developed the features with WPML standards to support multi-lingual displays.
