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A Mobile-Optimized Website Helps Brightside St. Louis Engage Their Audience

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From graffiti removal to their naturescaping projects and a thriving demonstration garden, Brightside St. Louis educates, engages, and inspires the community to take action for a better environment. 

At Cornershop, we’re proud to support Brightside as a long-term partner, handling their nonprofit SEO and web development needs so their team can stay focused on what matters most—their mission. 

A key part of their outreach is their website, where supporters can volunteer, donate, sign up for cleanup projects, and stay informed about upcoming events. Before our retainer, their website was outdated and struggling with mobile performance and visitors struggled to take action on their preferred device—their phones. With over half of their web traffic coming from mobile users, Brightside was missing out on critical opportunities to connect with supporters and drive engagement. 

As part of our ongoing partnership, we worked with Brightside to completely overhaul their website, ensuring it wasn’t just mobile-friendly but fully optimized for mobile users. Using their monthly retainer hours, we revamped the site’s design and functionality to create a seamless, intuitive experience no matter the device. 

With a stronger digital foundation in place, our focus in 2023 shifted to driving more traffic, increasing donations and sales, and boosting engagement. We rolled out strategic content updates throughout the year for the donation page and other key pages, along with leveraging seasonal campaigns, special events, and holidays to maximize impact. 

And we’re just getting started. As we continue our work together, we’re excited to implement new strategies and nonprofit website updates to further Brightside’s mission, helping them mobilize more volunteers, raise more funds, and educate even more people about sustainability. With a powerful, accessible website in place, Brightside St. Louis is better positioned than ever to make a lasting impact on the city they love.

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