The RTC reached out to us about refreshing top pages on their site by creating some new designs since their then-current visuals were outdated, and no longer aligned with the progress and successes they’d achieved as an organization, nor how they were envisioning the future of their work.
But since a full redesign wasn’t in the cards, we knew we’d have to get more creative and strategic to update the designs on their most important pages. Due to its flexibility and ease of use, we decided on using the power of Elementor to give their strategy, events, publications, and other high-priority information a facelift and refresh. Our goals with the new designs were threefold: to enhance user experience, modernize the website, and build a solid foundation for future improvements down the line.
With the old site, user experience suffered due to lack of clarity and content not being organized as well as it could be. But with the new design we were able to reformat their content to aid clarity, new visuals, and better organization of content, making it easier for their audience to understand their work and goals. Modernizing their site involved updating the design of key pages to update aesthetics, aligning the visual look with RTC’s current progress and vision. And since we were using Elementor, this allowed for more modern design elements and layouts, reflecting RTC’s forward thinking approach.
Our work on these pages is also going to make future updates easier as we can utilize the flexibility of Elementor without needing to implement a full redesign. We can also use the new designs as a template and base further updates and new landing pages on the modernized design, creating a more cohesive look and feel for the website.
As a whole, this project underscored how targeted updates to high-impact pages can breathe new life into a website and elevate user experience without starting from scratch or the extensive resources and downtime that a full redesign needs. By leveraging the power of Elementor, we were able to strategically transform RTC’s most essential pages, allowing us to modernize the site’s visual identity, improve clarity and navigation, and lay the groundwork for consistent, scalable updates in the future.
Elementor’s intuitive design capabilities made it possible to refresh RTC’s digital presence in a way that reflects their evolving mission—while preserving efficiency and flexibility for ongoing growth.
