Our partnership with Tinkercast began with comprehensive post-launch support for their new custom nonprofit website, ensuring a seamless transition between sites and a strong foundation to start off with for the future. Since then, we shifted into a strategic SEO and growth-focused retainer, designed to increase their search visibility, drive organic traffic, and connect more parents and educators with Tinkercast’s incredible content. With such positive results for organic teacher engagement, we expanded our SEO strategy to include advanced tactics like content clusters and AI overview optimization, ensuring that the progress we have made is sustained through a changing search landscape.
Most recently, we recommended a six-month trial period for paid ads to help Tinkercast grow their paid membership base and increase annual revenue. With a focus on achieving a positive return on ad spend, we launched two targeted Google Ads campaigns, addressed key conversion tracking challenges, and optimized ad copy to align with existing SEO authority—boosting visibility and engagement across search and paid channels.
Over the last year we have notably increased search visibility by 45%, the number of ranked keywords (both branded and nonbranded) by 25%, and are working toward growing organic search traffic by 35%. We have also worked to ensure our SEO dashboard reflects exactly the metrics that the team is looking for and is clear enough to communicate with the rest of the folks at Tinkercast.
Here’s how we’re making an impact:
- Content-Forward SEO: We provide recommendations for current content to ensure relevancy and structure to increase not only rankings and organic search traffic, but also SERP (search engine results page) features and visibility on AI tools. We’re also working on a blog restructuring to increase organic visibility & intuitive organization by audience as their content continues to grow.
- Targeted Google Ads Strategy: We recommended a trial period of paid ads to reach parents actively searching for educational children’s content—helping to grow brand awareness and drive more paid parent membership signups. As part of this effort, we ensured that landing pages were optimized for performance and that conversion tracking was set up accurately to measure results effectively.
- Membership Expansion: In collaboration with the Tinkercast team, we helped develop a new membership tier tailored specifically for homeschool students—designed to support their unique learning styles and address the needs of their parents as educators. We’re also actively working to identify and expand marketing channels aligned with each audience segment, with the goal of increasing conversion rates and offering more relevant, actionable engagement opportunities.
- Innovative Feature Development: With Tinkercast, we have created new ways for educators to access and use Tinkercast’s content in the classroom through technological integrations directly with teachers, and integrating online tools and resources such as Canva and Clever.
As we continue our partnership with Tinkercast, our focus remains on driving sustainable growth, expanding their reach, and ensuring that their content makes an even greater impact on young learners, parents, and educators. By combining strategic SEO, expanding into high-performing channels, and introducing innovative digital solutions, we’re helping the Tinkercast team build lasting connections with their audience.
We’re excited to see how these efforts will continue to fuel their mission, bringing more WOW to kids’ worlds and helping Tinkercast reach more families, inspire more young minds, and shape the next generation of innovators.
