Our partnership with Tinkercast began with comprehensive post-launch support for their new custom nonprofit website. We helped ensure a smooth transition between platforms and established a strong technical foundation to support future growth. From there, our work evolved into a strategic SEO and growth-focused retainer designed to increase search visibility, grow organic traffic, and connect more parents and educators with Tinkercast’s educational content.
As organic engagement—especially from educators—continued to climb, we expanded our SEO strategy to include content clusters and AI overview optimization. These advanced tactics help protect and sustain search visibility as the search landscape evolves, ensuring Tinkercast’s content remains discoverable across both traditional search results and emerging AI-driven experiences.
Expanding Into Paid Ads for Membership Growth
Most recently, we approached Tinkercast with the idea of running a free paid ads pilot to test whether Google Ads could effectively grow paid memberships while maintaining a positive return on ad spend. Tinkercast agreed, and we launched a focused testing phase built around performance measurement and long-term scalability.
Early on, we identified and resolved several conversion tracking issues, ensuring that every signup and purchase could be accurately measured. Once tracking was fixed, clear performance trends began to emerge. Based on these early results, we recommended continuing to test and refine the paid ads strategy.
Tinkercast chose to move forward with paid ads, and by December the strategy began to pay off in a meaningful way. The campaigns achieved a 248% return on ad spend (ROAS), followed by a 191% ROAS in January, demonstrating sustained performance across months. Since launching paid ads, Tinkercast’s campaigns have generated 1.5 million impressions and more than 50,000 clicks, significantly expanding reach and visibility among parents actively searching for educational content.
Measurable SEO Growth and Clear Reporting
Over the past year, our SEO efforts have delivered measurable gains. Tinkercast has seen a 45% increase in overall search visibility and a 25% increase in ranked keywords, including both branded and non-branded terms. We’re continuing to work toward a 35% increase in organic search traffic, supported by ongoing optimization and content improvements.
To support internal decision-making, we also refined Tinkercast’s SEO dashboard to reflect the metrics that matter most to their team. The result is clearer reporting that’s easy to share internally and use for strategic planning.
How We’re Driving Impact
Content-Forward SEO
We provide ongoing recommendations to improve content structure, relevance, and discoverability. This includes optimizing for SERP features and AI visibility, as well as restructuring the blog to improve organization by audience as content continues to grow.
Targeted Google Ads Strategy
Our paid ads approach focuses on reaching parents actively searching for educational resources. We optimized landing pages, aligned ad copy with existing SEO authority, and ensured accurate conversion tracking to drive consistent, measurable results.
Membership Expansion
Working closely with the Tinkercast team, we helped develop a new membership tier tailored specifically for homeschool students. We’re also identifying and expanding marketing channels aligned with each audience segment to improve conversion rates and engagement.
Innovative Feature Development
We’ve helped create new ways for educators to access and use Tinkercast’s content through classroom-focused integrations and tools, including connections with platforms like Canva and Clever.
A Foundation for Sustainable Growth
As our partnership continues, our focus remains on sustainable growth, expanded reach, and long-term impact. By combining strategic SEO, high-performing paid ads, and innovative digital solutions, we’re helping Tinkercast reach more families, inspire more young learners, and strengthen connections with parents and educators.
We’re excited to see how these efforts continue to fuel Tinkercast’s mission—bringing more WOW to kids’ worlds and shaping the next generation of curious, creative thinkers.
