Gravity Forms Add-ons

Transfer Data from WordPress Forms Into Your CRM

Creating a new signup form for your website can be challenging.

You want to make sure you get as much information as possible from your supporters, but you also want to make sure you’re not scaring them away with a form that looks intimidating or uninspiring.

We’ve got good news! We offer a free WordPress plugin that will make your form creation not only easier but also more powerful.

By connecting Gravity Forms with Luminate or Salsa Labs, our add-on pushes data from your Gravity Forms to Luminate, creating or updating supporter and donation records.

  • Sends data from Gravity Forms on WordPress to your CRM
  • Allows for easy integration of forms on your website
  • Provides flexible field and data matching
  • Add form submissions to a group
  • Connect form to Luminate Survey
  • Connect form to Salsa Donation Forms

Luminate Online Add-on (Free)

Download for free from the WordPress Plugin Library.


Salsa Classic Add-on (Free)

Download for free from the WordPress Plugin Library.


Engaging Networks Add-on (Free)

Download for free from the WordPress Plugin Library.


Frequently Asked Questions

  • How does it work?

    Built as an add-on to the free Gravity Forms WordPress plugin, the Luminate Online and Salsa add-on features provide additional Gravity Forms settings through which you can configure how fields from your WordPress forms should match with data fields on your CRM. 

  • Help! I downloaded the plugin, but what should I do next?

    While the add-on plugins are free to download and easy to use, you might like some help setting it up, troubleshooting issues, or setting up form feeds.

    We offer two service plans for the plugin:

    Basic Add-On Support & Configuration

    This plan includes:

    • Installation of both Gravity Forms and Salsa Add-On.
    • Initial configuration of the plugin to connect your site to Luminate.
    • Setup of one functional sign-up form.
    • Ongoing email support to answer questions and help troubleshoot issues with the plugin.

    Add-On Configuration + WordPress Support & Maintenance

    This plan includes all of the above, plus:

    • Daily backup of your WordPress website.
    • Daily updates to all plugins, themes, and WordPress Core.
    • Hourly security scans to check for hacking and vulnerabilities.
    • Constant site monitoring to ensure the site is always up. If it goes down, we’ll notify you immediately and begin coming up with a solution.
    • Up to five small, on-demand maintenance tasks per month.

    We’d love to work with you! Please let us know how we can be of service.

  • What's the difference between the two add-ons?

    Luminate Online and Salsa Labs are two different CRM providers and as such, they store their contact data in different ways. Each add-on plugin is uniquely tailored to the respective databases.

  • Can you connect my Gravity Forms with a different CRM? I don't use Luminate Online or Salsa.

    Probably! Contact us and let us know what CRM you’re using, and we’ll be happy to discuss how we can help!

  • Can I process donations via this plugin?

    No, however, the Salsa form does let you log a “donation transaction” in the database. If you add a payment processor add-on for Gravity Forms, then you can process donations and have them logged in Salsa.

    This functionality is not yet available for the Luminate plugin.

  • Can I add event registrations or advocacy participants to my CRM with this plugin?

    While you can easily use Gravity Forms for Petitions or Event Registration, the add-ons will not map to those products within Salsa nor Luminate just yet.

    We would love to customize the plugin for something like this, though, so please contact us if you’d like to discuss this further!