Child Advocacy Website Gets a Fresh Face to Match New Branding

Fairplay is an independent voice crying out to free kids from the influences of media and marketing  so they can enjoy childhood manipulation-free.

Systems Used

Services Provided

Client Sector

Date Completed

  • June 2021

Fairplay was formerly called Campaign for a Commercial-Free Childhood (CCFC),but recently rebranded and needed a fresh new face to match their new name, logo, and branding. We built their previous website back in 2020, and were thrilled to partner again to rebrand the site.

This time around, we updated their website using a mix of TheGem theme, WPBakery pagebuilder, and Gutenburg. We also changed the sitewide styling to reflect the new branding and updated the styling of three landing page templates that they can continue using as their website grows over time. We linked to the organization’s Salsa templates, and launched the site on Pantheon to ensure quick and reliable performance.