Penny Appeal USA

A new website helps empower communities and eradicate poverty

Penny Appeal USA is a relief and development organization working to eradicate cyclical poverty around the world by empowering communities to make real and meaningful changes. When they needed a new website to support their mission, our team jumped at the chance to help!

Systems Used

Services Provided

Client Sector

Date Completed

  • August 2021

When they contacted Cornershop, Penny Appeal USA was managing their blog and website on two different platforms. Since they had to contact their website developers each time they wanted to change their content, it was hard to keep up with their goals of creating emergency campaigns to help with urgent needs. They needed a website that their team could easily manage and update on their own.

We built their new website using Blocksy and Elementor Pro, a user-friendly page builder that helps content creators build new layouts and update content quickly. These features make it simple for their team to make the updates they need!

To help reach their goals around programs and volunteer management, we created a timeline to display program phases, and we set up a multi-step volunteer form that integrates the data collected with Gravity Forms with their Salesforce database. 

And no nonprofit website project is complete without considering donations! We built them a custom Elementor widget that can be customized and connected to Penny Appeal USA’s beautiful custom Springboard donation forms, allowing donors to donate to a wide variety of programs and appeals.

To set them up for success, we optimized the site for search engines, helping to drive steady traffic to the new site. Our team also pitched in with content migration, formatting content on the new site and getting it ready for primetime!