Our Approach
We began by gathering detailed requirements and auditing FOE’s existing templates. Our priorities were:
- Accessibility: Ensuring all templates met accessibility standards so every supporter could engage.
- Cross-platform reliability: Reviewing and cleaning code for consistency across devices, with particular fixes for Microsoft Office’s unique rendering issues.
- Dark mode compatibility: Optimizing for readability across light and dark settings, increasingly common among email users.
- Flexibility: Building customizable, modular blocks so FOE staff could quickly tailor campaigns without extensive developer time.
The result was a streamlined, future-ready email system built to save staff hours while maximizing audience reach.
Results and ROI
By switching to the Broadcasts tool and leveraging our rebuilt templates, FOE realized significant operational and financial benefits:
- Improved targeting = higher conversions. Variable replacements allowed FOE to send personalized content without duplicating email versions, boosting relevance and engagement.
- Better testing = smarter campaigns. Expanded A/B testing unlocked richer insights into subject lines, design, and calls to action—helping FOE make data-driven decisions that improve ROI over time.
- Efficiency gains = reduced staff hours. A flexible folder structure and modular blocks cut production time dramatically, allowing FOE staff to launch campaigns faster and focus on strategy instead of troubleshooting.
- Sustained fundraising impact. These improvements gave FOE the tools to optimize supporter engagement, leading to stronger donation performance and long-term scalability.
While FOE is still early in this transition, their team has already reported faster campaign turnaround, reduced troubleshooting, and increased confidence in testing strategies. Extrapolated over dozens of campaigns per year, these time savings and performance improvements translate into measurable financial value—both in staff capacity and in fundraising outcomes.
Looking Ahead
With the Engaging Networks classic builder set to sunset in 2026, FOE’s early transition ensures they are well ahead of the curve. They now have a modern, scalable framework that:
- Positions them to test and optimize at a higher level.
- Reduces reliance on technical staff for everyday campaign work.
- Creates a long-term foundation for stronger supporter engagement and higher fundraising ROI.
At Cornershop Creative, we view FOE’s modernization as more than just a technical upgrade – it’s a strategic investment. By combining accessibility, efficiency, and data-driven insights, we’ve equipped FOE to raise more money, connect with more supporters, and achieve their mission with less friction.
