Guide Dogs of America

Website Redesign Increases Volunteer and Donor Engagement

A website redesign gave this important organization a beautiful, accessible site that’s easy and safe to update with automated forms to replace paper-based engagement and fundraising efforts.

Systems Used

Services Provided

Client Sector

Date Completed

  • July 2018

Guide Dogs of America is an amazing nonprofit with a long history of providing guide dogs, free of charge, to blind and visually impaired people across North America.

When we met Guide Dogs of America, they were stuck in an outdated WordPress theme that hadn’t been updated in so long that even the smallest plugin updates broke the entire site.

We were eager to replace their old site with a more modern design that they could actually update and edit safely in the backend.

The new site features big, beautiful images, showcases their content much better, and is significantly more accessible for their visually impaired constituents. Among other optimizations, we added a contrast and font size adjuster (without any additional plugins) to give site visitors more control over their browsing experience: 

Guide Dogs of America Homepage with Accessibility Controls


Although their organization had developed an amazing paper system for applications and puppy-raiser forms before the redesign, we’re proud of the automated process we put in place using Gravity Forms:

Guide Dogs of America Volunteer Form