The International Fund for Animal Welfare (IFAW) partnered with Cornershop Creative to strengthen search visibility and improve the technical foundation of their global website. As an international nonprofit advancing animal welfare through advocacy, education, and conservation, IFAW needed an SEO partner who could support a complex digital ecosystem while aligning with long-term communications and impact goals.
Cornershop began the engagement with a comprehensive technical SEO audit, evaluating site architecture, performance, crawlability, and indexability. We worked closely with IFAW’s internal stakeholders to understand priorities, workflows, and existing systems, ensuring recommendations were both strategic and practical. From the outset, our approach emphasized collaboration and sustainability—building a strong foundation before pursuing incremental gains.
Early efforts focused on resolving high-impact technical issues that could limit search performance. This included improving crawl efficiency, optimizing page templates, and refining site structure to better support search engines and users alike. We paired this work with targeted on-page SEO improvements, ensuring priority content aligned with search intent and SEO best practices without disrupting established editorial processes.
As optimizations were implemented, IFAW began to see measurable improvements in overall site health and search visibility. Technical fixes supported stronger crawlability and performance, while content-level enhancements improved discoverability for key topics. Just as importantly, the IFAW team gained clearer insight into how SEO supports broader advocacy and awareness efforts, reinforcing its value as an ongoing investment rather than a one-time initiative.
A key differentiator of this project was Cornershop’s focus on long-term ROI and knowledge sharing. In addition to hands-on optimization, we provided documentation and strategic guidance to help IFAW maintain and build on SEO gains internally. This empowered their team to make informed decisions as new campaigns and content were developed.
Today, IFAW benefits from a more resilient, search-optimized digital platform and a trusted SEO partner invested in continuous improvement. By combining technical expertise, strategic planning, and collaborative execution, Cornershop helped position IFAW’s website to better support global engagement, visibility, and mission impact—demonstrating the lasting value of a thoughtful SEO partnership.
