The Left Action Network fights back against the right wing by raising awareness and circulating petitions for liberal causes, both real and humorous. Their use of sarcasm and humor brings current issues to light and encourages supporters to take action instead of just sitting on the sidelines.
Left Action reached out to Cornershop for help in Salsa Engage. We worked with them to deduplicate their email list and evaluate their past content, then began strategizing on new campaigns. As a retainer client, we have regular meetings to discuss current issues, content strategies, and campaign successes. Based on those meetings, we create fresh email and petition content and templates on a regular basis, ensuring Left Action is staying in constant communication with its audience and reaching out to new people as well.
We have also begun working with them to launch a sister-site called WomanUp, which advocates for women’s rights.