Most organizations would like to see an uptick in conversions on their website, but few have the knowledge and capacity needed to actually achieve those results. Through our years-long work with OMV, we’ve melded our approach to marketing work, including content strategy and development, social media marketing, and managing their Google Ad Grant account, to support OMV’s needs throughout the year, working to support their goals.
Our partnership has expanded to include a range of marketing work, strategy development, and implementation that we coordinate and shift to meet OMV’s priorities as annual and smaller one-off campaigns occur including:
- Campaign strategy and implementation
- Google Ad Grant management
- Blog and website content creation
- On-page and technical SEO optimization
- Email marketing
- Social media marketing
- Website development updates
- Maintenance and support for their online bookstore
- And more!
When big campaigns, like their annual Gala, the Lenten season, Advent, and their Annual Appeal at the end of the year come around, we’re able to pull off multi-channel promotional efforts to target and engage their audience through the creation and updates to landing pages, email campaigns, social media posts, and ads.
Back in 2022, we updated their Our Work page to better represent their programs and how they serve their community, providing information and encouragement to learn more about their ministries. This update led to an increase in the total number of conversions as well as conversion rate on the site, proving that our work to provide more options and information for users led to an increase in their engagement and serves as a basis for our future work with OMV.
At regular intervals we analyze their recent performance to give us an updated look and understanding of the effectiveness of our work that functions as a foundation for our continued engagement and provides opportunities for improvement to continue to boost engagement and conversions to make the most of our partnership with the OMV team.
We’re happy to have been able to work with the OMV team for several years at this point, and are looking forward to working with the OMV team and helping to optimize their website and marketing strategies for many more years to come! many years to come!
