Moving Day is a well-established fundraising walk/run event with nearly 50 events around the country and a huge peer-to-peer fundraising effort. We worked with the Parkinson Foundation to create the most engaging registration, donation, and participant management system using WordPress Blackbaud’s TeamRaiser.
The Parkinson’s Foundation has held its annual Moving Day fundraising walk/run event since 2011, and has grown from three events that year to nearly 50 events around the United States.
The TeamRaiser platform had worked well for the event’s website in previous years but needed some design updates. The new site balances modern design with powerful functionality. We created a beautiful new system with improved design and user experience, especially around registration and the participant center, the backend systems for individuals to raise money from friends, family, and social media.
To give the organization a robust homepage, event search, and event landing pages, we used WordPress as the primary content management system, but then relied on highly customized versions of TeamRaiser pages to manage the registration process and participant center.
The robust peer-to-peer fundraising site helps Moving Day participants as they raise awareness and collect donations to further expand Parkinson’s research and community resources.
- A Participant Center, which allows participants to track their fundraising progress on personalized pages, create their own fundraising landing page and send emails to supporters (with a custom email template) — all from a mobile-responsive environment.
- Faster Registration, making it easier for Moving Day participants to quickly sign up and start fundraising.
- Donation form improvements making it easier for friends, family, and coworkers to donate. Because Moving Day participants are fundraising in their own personal networks, we needed it to be really easy to find people; We added a robust search and created a dynamic donation form title to help with identifying exactly which form was needed. A few examples: