When PJCC approached our team about redesigning their website, their goals were clear: create a more seamless, intuitive experience for their diverse audiences, including members, guests, prospective families, and staff. With such a wide-ranging user base and programming scope, we knew our design had to be as thoughtful as it was flexible.
The primary objective was to elevate user experience by simplifying navigation, enhancing accessibility, and making sure visitors could find exactly what they needed without wasting time. From the outset, we focused on organizing content in a way that would support both daily users and first-time visitors. We restructured the sitemap, designed a streamlined layout, and prioritized high-traffic areas like the Byer Athletic Center, Camp Keff, Center for Health and Longevity, and the PJCC Preschool.
This project is a strong example of our approach to nonprofit web design, where clarity, functionality, and mission alignment are central to every decision. To help with content presentation and ensure consistency, we developed a style tile that guided font choices, color palettes, and interface elements. These design decisions supported not just the site’s aesthetics but also its function throughout the build, providing a clearer, more welcoming digital environment.
The project was built on WordPress, with custom block layouts that allow PJCC’s team to manage their content independently without sacrificing polish. Gravity Forms powers everything from contact forms to event registrations, while Events Calendar Pro offers robust tools for showcasing the Center’s packed calendar in an organized and user-friendly way.
From organizing content hierarchies to refining how events sync and display across various program areas, we approached the project with careful attention to detail and a strong focus on collaboration. Thoughtful consideration went into how content blocks would support storytelling and structure, ensuring each element served the needs of both staff and site visitors.
Beyond design, we also provided logo and identity updates, SEO strategy, and accessibility enhancements to make sure PJCC’s online presence reflected the care and professionalism they bring to their in-person services. These nonprofit website updates helped bring a fresh look and functionality to the organization’s web presence.
The end result is a clean, modern, and adaptable website that allows PJCC to tell its story more clearly and invite its community to engage in meaningful ways. With better navigation, improved search visibility, and powerful tools for content and event management, the new PJCC site is now as welcoming and organized as the Center itself.
