Dark red brick wall

Elevating Professional Credibility: A Strategic Website Redesign for Stevenson Wallace LLC

When Andi Stevenson of Stevenson Wallace LLC reached out to our team, she had built something remarkable: a thriving nonprofit consulting practice that runs entirely on referrals and repeat clients. With 27 years of experience in the sector and seven years running her solo practice, Andi had established herself as a trusted advisor to 501(c)(3) organizations and health systems across the country. But her digital presence wasn’t quite keeping pace with her professional reputation.

Andi’s primary challenges were both practical and strategic. Her existing website, while functional, had inconsistent support and maintenance. More importantly, she needed two critical business capabilities: the ability to process credit card payments and a way to showcase her impressive client portfolio beyond simple testimonials. She also felt her forest-themed design, while pleasant, didn’t reflect the urban, professional environments where most of her work actually took place.

Our approach centered on elevating Andi’s professional credibility while solving her immediate business needs. We developed new branding that emphasized her expertise, certifications, and extensive experience in strategic planning and board governance. The visual refresh moved away from the nature-inspired aesthetic to a more sophisticated, urban-professional design that better represented her client base, which includes major organizations like the Museum of Fine Arts in Houston and institutions within the UNC system.

The technical solution included seamless Stripe integration for secure payment processing, allowing clients to easily pay invoices online, a game-changer for a consultant who previously relied on checks and direct deposits. We also transformed her testimonials page into a dynamic portfolio showcase, highlighting the impressive scope and caliber of her client work. This strategic shift better demonstrated her track record and gave potential clients concrete examples of her impact.

What sets this project apart is how it addresses the unique needs of a successful solo consultant who deliberately maintains a low-profile marketing approach. Rather than building for scale or broad visibility, we created a sophisticated digital presence that serves as a powerful credibility tool for referral-based growth. The result is a website that looks as professional and polished as Andi’s decades of expertise deserve, while providing the practical tools she needs to run her business more efficiently. With reliable hosting and maintenance now in place, Andi can focus on what she does best – helping nonprofits achieve their missions – while her website works seamlessly in the background.

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