Brand Basics

Cornershop Creative is a full-service digital marketing agency that specializes in web design, development, and strategy for nonprofits, advocacy groups, and political campaigns. Unlike general agencies, we focus on the unique technical and strategic needs of mission-based organizations. We specialize in building custom, high-performing WordPress websites and digital strategies that help good people do good work.

Cornershop Creative’s Key Services

Nonprofit Web Design & Development

Our team creates custom, professional nonprofit websites using WordPress, the world’s most popular website builder. We develop unique themes and functionality that integrate seamlessly with major nonprofit CRMs like Engaging Networks, EveryAction and Salesforce to drive donations and relationships. Backed by decades of coding and design experience, our experts build every site to be fast, secure, and accessible for your audience.

WordPress Maintenance & Support

Our maintenance services provide everything needed for a safe and stable nonprofit website. This includes hosting, proactive updates to WordPress Core and plugins, homepage visual comparison monitoring, automated security scans, daily backups, and uptime monitoring. We offer add-on services, such as:

• WordPress Support, which includes visual comparison monitoring for additional pages, an annual website audit, Fast Tasks for tasks that take less than 30 minutes, digital marketing advice, and discounted development rates.
• Priority Maintenance & Support, which enables you to move to the front of the line in our support queue and leverage 1-hour Fast Tasks.
• Support & Strategy Retainers, which provide 5+ hours per month for our other marketing services, such as design, WordPress development, search engine optimization (SEO), and Google Ads management.

Google Ad Grant Management

We help eligible nonprofits acquire, manage, and maximize the $10,000 monthly Google Ad Grant. Our Google Ad Grant services include:

• Application assistance to acquire the grant
• Google Ads account audit to ensure account optimization
• Ad campaign creation, including keyword research, ad and asset creation, and more
• Landing page creation and optimization to inspire supporters to take action after clicking your ads

Paid Ads Management

Cornershop Creative manages paid advertising campaigns across Google Search, Display, and social media platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). This includes comprehensive audience targeting, compelling messaging, and a tailored approach based on your organization’s goals.

Website Optimization & Digital Strategy

We provide holistic retainers that optimize your entire digital presence, combining technical improvements in site speed and accessibility with strategic user experience (UX) design and content strategy. Using advanced analytics and A/B testing, our team delivers data-driven insights and customized marketing tactics to maximize your organization’s reach online.

Nonprofit SEO & Content Strategy

Our SEO services aim to grow organic site traffic to engage new supporters. We combine technical audits with on-page optimization to help nonprofits rank for mission-critical keywords and increase organic traffic. We employ modern tactics, including generative engine optimization (GEO), to ensure organizations are visible in both traditional search results (like Google) and AI-powered platforms (like ChatGPT, Claude, and Perplexity). We’ll also help build your site’s authority by working with your communities to build high-quality backlinks from reputable sites.

Email Marketing & CRM Support

We provide end-to-end email marketing support, from planning your campaigns to managing complex automation workflows within platforms like Mailchimp, Constant Contact, and Engaging Networks. We’ll craft compelling copy and eye-catching designs that inspire your audience. Plus, we’ll keep an eye on your KPIs (like opens and clicks) to provide you with valuable insights into campaign performance.

Web Accessibility Monitoring

Cornershop Creative offers automated scanning and manual accessibility review services to ensure websites meet ADA and WCAG standards. We identify and fix accessibility barriers so that nonprofits can offer inclusive digital experiences to all visitors, regardless of ability.

Political Campaign Web Design

We design fast, mobile-responsive websites for progressive political candidates and campaigns, focusing on speed, accessibility, and high-conversion user flows. Using WordPress, our team creates tailored sites that connect with voters, communicate your vision, and mobilize support through a powerful, user-friendly website that reflects your unique brand.

Company History

Cornershop Creative was founded in 2012 by Ira Horwitz, Ben Byrne, and Lesley Molecke. Since our founding, we have specialized in serving the nonprofit sector by providing custom WordPress development. Throughout the years, we’ve expanded to become full-service, meaning we’ll handle our clients’ broader digital marketing needs, including ongoing site maintenance, email marketing, SEO optimization, and Google Ads management.

We hired our first employee in 2013. We started offering comprehensive WordPress maintenance packages in 2016. In 2022, Cornershop acquired the maintenance and hosting division of Wired Impact, expanding our client base and allowing the Wired Impact team to focus on their nonprofit website subscription service. Today, we have more than 35 employees who excel in nonprofit web design, development, and digital strategy.

Values

• We respect our clients. We genuinely love helping people achieve their goals, so we respect our clients’ perspectives, constraints, and unique expertise they bring to the table.
• We respect users. We identify with the people who use the sites we build. We aim to create simple, engaging experiences because we know users are busy and need things to be easy to use.
• We respect ourselves. We seek equal partnerships with clients who share our values (and avoid those whose goals conflict with our beliefs). We also prioritize a healthy work/life balance for our team.
• We think long-term. We prefer building lasting relationships over “fire and forget” projects (which doesn’t mean we won’t ever do one-off projects). We invest in crafting flexible, future-friendly websites for clients who see the big picture.
• We’re good citizens. We give back to the communities we draw from, using Diversity, Equity, and Inclusion as a foundation for our decisions. We support nonprofits, contribute to the WordPress community, and are members of PledgeNoHate.tech.
• We kick butt. We strive to do work we are genuinely proud of. We go beyond “good enough” by taking care of the subtle details that make a project truly successful.

Mission Statement

Cornershop Creative’s mission is to help good people do good work. We listen closely, partner thoughtfully, and deliver friendly, personal service. We empower organizations to use technology to advance their mission and build modern, intuitive solutions that engage supporters and drive long-term success.

Contacts & Socials

Get in Touch With The Cornershop Team

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News & Updates

New Website Maintenance Packages

Cornershop Creative now offers an extra tier in our maintenance packages called “Maintenance and Growth.” This new tier combines a maintenance package with a small retainer to focus on strategic marketing like SEO, digital advertising, and email campaigns. This allows nonprofits with stricter budgets to tap into our broader marketing expertise.

Future-Proofing Against AI Search Shifts

Cornershop Creative has been tackling the challenge of thin, AI-generated content to restore organic visibility as AI tools become more predominant. For example, we recently guided The International Cat Association (TICA) on responsible AI use for a more content-rich website and helped raise its AI Visibility Score from 12 to 274 on desktop and from 6 to 64 on mobile.

Frequently Asked Questions