When jGirls+ Magazine joined forces with Moving Traditions, the team faced a time-sensitive digital challenge. The magazine’s website needed to reflect the new organizational identity in time for a public merger announcement, while preserving years of literary content and maintaining a seamless experience for readers.
This project required more than a visual refresh. The website needed to align with the Moving Traditions brand, integrate cleanly into their digital ecosystem, and remain easy for staff to manage—all without disrupting the audience that relied on jGirls+ for thoughtful, mission-driven content.
Discovery, Strategy, and Brand Alignment
We began with a focused discovery and planning phase, holding detailed calls with stakeholders from both organizations. Together, we reviewed branding assets, identified priority pages, and determined the fastest path to launch that would still support long-term goals.
Using wireframes and design mockups, we mapped updates to navigation, color palette, and logo usage. Our goal was to ensure the site felt fully aligned with the Moving Traditions brand while keeping the jGirls+ Magazine identity and content distinct and recognizable to readers.
Rapid Development and Risk-Managed Execution
On the development side, we prioritized speed, stability, and flexibility. Our team migrated the site to a reliable hosting environment, applied the updated branding, and built a temporary “quick-launch” version that could go live ahead of the public announcement.
To support future growth, we also developed a clear roadmap for next steps, including:
- Migrating jGirls+ content into the main Moving Traditions website
- Creating a permanent landing page for the magazine
- Planning a more comprehensive long-term content integration
Throughout the process, we maintained robust backups, version control, and clear communication to minimize risk and ensure confidence during a high-visibility transition.
A Seamless Launch for a Unified Vision
The result was a polished, on-brand website that launched on schedule and supported a successful public announcement. The updated site reflects the merger clearly and professionally while honoring the voice and content that define jGirls+ Magazine.This project stands out for its combination of strategic planning, rapid execution, and thoughtful content preservation. By balancing immediate needs with long-term vision, we helped Moving Traditions and jGirls+ present a unified digital presence—while laying the foundation for a fully integrated future experience.
See more of our Content Migration and Brand work.
