Challenge
The PAN Foundation helps underinsured patients access the financial assistance they need to afford critical medications and manage chronic and life-limiting conditions. Their team manages dozens of disease funds, eligibility pathways, and time-sensitive enrollment processes — all of which must be communicated clearly to patients, caregivers, and healthcare providers.
As their programs expanded, PAN needed a web partner who could provide reliable ongoing support, reduce friction across key user journeys, and ensure their website remained accurate, accessible, fast, and easy to maintain. They also needed help creating campaign-specific microsites and digital tools that could support timely outreach, simplify complex information, and improve patient understanding during stressful moments of decision-making.
Approach
Cornershop Creative became PAN’s digital partner through a long-term support and optimization retainer, providing a blend of UX strategy, technical development, accessibility improvements, and content structure refinement. We focused on the parts of the digital experience most critical to patient success: finding the right disease fund, confirming eligibility, understanding coverage rules, and completing next steps without confusion or delay.
Our work included maintaining and improving PAN’s core WordPress site, building microsites for high-priority campaigns, and supporting internal teams with structured content workflows. Because many patients arrive with urgent needs, we prioritized clarity, readability, mobile usability, and ADA compliance. Each enhancement was guided by analytics, user behavior, and real-world support inquiries—ensuring that updates addressed actual patient pain points and improved the path from information to action.
Execution
Across our work with PAN, we delivered:
- Ongoing website management and optimization to keep the site fast, stable, and accessible for patients and caregivers navigating complex health and insurance information.
- UX and content improvements that clarified eligibility requirements, strengthened disease-fund navigation, and simplified key decision points.
- Microsites for time-sensitive campaigns, supporting outreach to patients with specific conditions or newly available forms of financial assistance.
- Streamlined content workflows, helping staff update disease funds, guidelines, and program announcements quickly and consistently.
- Accessibility upgrades, ensuring all pages met modern ADA and WCAG 2.2 standards—critical for patients managing disabilities or age-related challenges.
- Performance monitoring and continuous refinement, using analytics, heatmaps, and user flow analysis to identify friction points and improve conversion pathways related to eligibility checks and enrollment steps.
This combination of technical care, UX strategy, and rapid-turn support helped PAN maintain a dependable, patient-centered digital presence even as program requirements evolved.
Measurable Outcomes
- Clearer patient pathways, leading to reduced confusion around eligibility and next steps.
- Improved site speed and performance, supporting high-traffic surges during fund openings and public communications.
- Higher engagement on disease-fund pages and improved completion rates on eligibility-related actions.
- Reduced staff time spent on updates, thanks to streamlined content management and standardized workflows.
- More effective campaign outreach, with targeted microsites helping PAN reach the right audiences with timely, actionable information.
These results strengthened PAN’s ability to guide patients through one of the most stressful parts of healthcare: understanding coverage options and accessing support when they need it most.
