eCard campaigns are an effective way to engage your supporters and reach a new audience. An eCard campaign with great graphics and strong messaging inspires supporters to share your organization’s work with their friends.
Ben will explain why eCard campaigns are so darned effective, and provide tips for planning a campaign, including the types of materials and messaging you’ll need to develop for a successful campaign.
Then he’ll give you a show-and-tell of the eCard form functionality that we’ve developed, including examples from forms that we built with Toys for Tots and Sharsheret. Custom forms constructed on WordPress with Gravity Forms pass data to the Salsa Engage database, which means the collected information is useful for future communications and outreach, too!