Beyond Celiac works to drive diagnosis, advance research, and accelerate the discovery of treatments and a cure for celiac disease. Its website is one of the main ways people find that work, whether they’re newly diagnosed, studying the disease, or looking for a way to help.
When Beyond Celiac partnered with Cornershop for a full website redesign, the site had grown into a massive resource library with more than 6,000 pages. That was after the team had already removed 2,000 outdated pages on its own.
A Health Resource Library That Outgrew Its Navigation
Years of valuable content had piled up faster than the site’s structure could support it and navigation felt overwhelming as visitors struggled to find the information they came for.
The site also had to serve very different audiences. Someone newly diagnosed with celiac disease needs clear, reassuring guidance. A medical researcher needs quick access to studies and updates. A supporter needs an easy path to give. On top of that, Beyond Celiac was launching a new venture philanthropy initiative and growing its fundraising, so the new site had to scale with the organization’s expanding impact.
Protecting Hard-Earned Search Rankings Through the Redesign
Beyond Celiac had redesigned its website years earlier, and its search performance dropped significantly afterward. When your content helps people manage celiac disease, lost visibility means fewer people finding answers.
That history made it essential to work with a nonprofit web design agency that treats SEO as part of the build, not an afterthought. Cornershop shaped the project around a careful search strategy designed to preserve Beyond Celiac’s authority in the celiac disease space while improving rankings for critical keywords. It’s the same thinking behind Cornershop’s guide to SEO for nonprofits: protect what’s already working, then build on it.
A Content Audit That Sorted What to Merge, Archive, or Rewrite
Cornershop started with an in-depth discovery and content strategy phase. The team ran a full content audit, keyword research, usability testing, and brand voice development.
Working side by side with Beyond Celiac’s staff, Cornershop sorted thousands of pages into clear decisions: merge, archive, or rewrite. Every choice had the same goal. Make content easier to read and easier to find in search.
Designing a Welcoming Experience for Complex Medical Information
Medical information can feel intimidating, especially right after a diagnosis. Through collaborative workshops with Beyond Celiac’s board and leadership, Cornershop developed a visual system that balances professionalism with approachability.
The new design includes:
- An illustrated homepage that welcomes visitors and points them in the right direction
- Dedicated landing pages for patients and for professionals
- A streamlined donation page that makes giving simple
- Custom celiac disease illustrations that add warmth and clarity to complex topics
A Scalable WordPress Build With Smarter Resource Filtering
Cornershop built the new site on WordPress, hosted on Kinsta, with plenty of room for a large and growing content library. Key features include:
- Eight custom post types for content like blogs, research updates, personal stories, team profiles, and educational resources
- FacetWP filtering in the resource library, so visitors can narrow thousands of resources down to exactly what they need
- HubSpot forms to support engagement and a Funraise integration for online giving
- A programmatic migration that carried thousands of existing pages into the new site
Technical SEO best practices were built in from development through launch, so the new structure supports search performance instead of starting over from scratch.
Helping Patients, Researchers, and Supporters Find Answers Faster
The result is a clean, accessible, and well-organized website built around the people who rely on it. Simplified navigation and improved search help visitors find answers faster. Content structured for both patients and professionals gives each audience a clear path. And a flexible WordPress foundation gives Beyond Celiac room to grow alongside its research, advocacy, and fundraising work.
Most importantly, the new site helps Beyond Celiac do what it does best: support the celiac community and move the search for a cure forward.
See more of our Web Design and SEO work!
