Fight Inequality Alliance (FIA) is a global movement of activists, grassroots groups, and civil society organizations working across the Global South to challenge extreme inequality and build people power.
An Outdated Drupal Site Was Holding a Global Movement Back
When FIA came to Cornershop, their website wasn’t keeping up with their movement. A partner organization had built the original Drupal site, and even basic updates needed a developer.
The homepage felt cluttered. Important content, like the blog, was buried. Some visitors even questioned whether the site was legitimate. Many supporters visit on mobile phones over slow connections, and the old site wasn’t built for them.
FIA’s communications team works from Germany, Trinidad, and South Africa. They wanted a simpler, more credible site with one clear job: turning interest into action.
Clearer Paths for Activists, Supporters, Media, and Donors
We started with structure, because that’s where the biggest problems were. During discovery and site mapping, we worked with FIA’s team to simplify the navigation. We built clear paths for each audience: activists, supporters, media, partners, and donors.
Turning Years of Campaign Microsites Into a Focused Timeline
One decision stands out. Instead of migrating years of sprawling campaign microsites, we condensed past campaigns into short, high-impact stories in a new Past Campaigns timeline. Grassroots mobilizations moved into a dedicated Past Actions section, so the record of local activism lives on.
That frees the Act Now section to focus on current campaigns, like FIA’s Cost of Living petition and We the 99.
A Mobile-First WordPress Site Built for Low-Bandwidth Areas
We built the new WordPress website with a lightweight, mobile-first theme designed to load quickly in low-bandwidth areas. Custom content types for campaigns, news, people, and job openings give FIA’s 7–10 editors a clear, repeatable way to publish without waiting on a developer.
We moved FIA’s legacy content from Drupal with a programmatic migration, categorizing and tagging press coverage along the way. Key pages were laid out by hand.
Translatable Into Any Language With TranslatePress
For a movement that spans dozens of countries, language access was essential. With TranslatePress, the site can be translated into any language, so supporters can read it in the language they’re most comfortable with.
The site also includes:
- Secure donations through Donorbox
- An interactive map for finding a local alliance
- A WCAG 2.2 AA accessibility scan and fixes
- A strong SEO foundation, including Yoast, schema markup, and Search Console setup
Adapting Midstream When FIA Moved to CiviCRM
Flexibility set this project apart. Midway through the build, FIA began moving from Mailchimp to CiviCRM, and we adjusted their forms and integrations to match.
We also recommended keeping donations on Donorbox’s hosted pages. That makes payment security and compliance much simpler for a small team.
Before launch, we led hands-on training covering WordPress basics, the block editor, menus, and each content type. FIA’s editors can now confidently own their site.
A Fast, Credible Site That Turns Interest Into Action
The new site launched on September 17, 2026. FIA now has a clean, credible, and fast website that matches the energy of the movement behind it. In just a few taps, on any device and in any language, visitors learn who FIA is, what they’re fighting for, and how to get involved.
Right after launch, we did a round of mobile performance work. We fixed every high-priority PageSpeed issue, so the site stays fast for supporters on slower connections.
Working on a campaign or movement of your own? See more of our work with political and advocacy organizations, or start a conversation with Cornershop.
