First, the Canine Companions team creates images and copy for each of their campaigns. Once they’re happy with the content, we work quickly to set up the email messages, targeting and lists, related forms and links, and tracking codes in their CRM, Luminate. After testing them thoroughly, we send them out and measure the results.
We have worked together on many campaigns to create a variety of assets, including:
- Custom branded, mobile-friendly, multi-step donation forms and email templates.
- Autoresponse emails.
- Peer-to-Peer TeamRaiser campaigns.
- eCard campaigns.
- Polls and surveys for puppy calendar contests.
- Black Lab Friday campaign management for Black Friday and Giving Tuesday fundraising efforts.
