Being in debt is no fun. But the team at Smart Growth America came up with a new campaign to promote education and awareness of how we all can stay ahead of problematic debt.
We built a simple WordPress site with a debt quiz, using zip code search functionality to connect people to their respective debt management agencies. The Gravity Forms plugin helps collect information for the multi-step quiz, and adorable monster illustrations help to make this uncomfortable topic a little more approachable. Site visitors can now easily “shine a light on” and learn more about their debt monsters.