To support this goal, they host fantastic cooking classes and operate a used kitchen goods store, The SHOP. Getting to work with their team to spearhead their nonprofit web design as well as SEO and Google Ads has been a fantastic experience.
Our first project with them was building their brand new site to give them a fresh and updated look and organize their pages and resources into a more easily navigable format. Once the site was launched, they added on an SEO and Google Ads retainer to increase traffic to the site and increase their store sales and registrations for their cooking classes.
Our priorities at the start were to perform an SEO audit to gauge their baseline performance and develop our strategy for optimizing their content and ads, and to set up conversion tracking to be able to track metrics between Google Ads and their Shopify store.
Over the retainer, we’ve adapted and shifted our priorities as needed, matching Kitchens for Good’s goals with our work. A few of the main goals and implementation points were:
- Creating new ads for their cooking classes to promote them across San Diego through Google Ads
- Creating a new ads campaign for products at The SHOP targeting the entire US, allowing their items and store as a whole to appeal to a much broader audience and has resulted in exponential gains for the account
- Optimized their top 5 pages by creating new copy to target relevant keywords
- Optimized key product pages on the SHOP site
These priorities have led directly toward higher traffic for the site from organic search and ads, and after six months of our retainer they experienced:
- An uptick in organic traffic by 20%
- Increased number of keywords ranking in the top 10 results by 50%
- Increased impressions on ads by 200%
- And we doubled the amount of clicks their ads garnered
In the time we’ve been working with Kitchens for Good, we’ve been incredibly happy with the site we’ve built and the progress we’ve made with their retainer. With the gains in organic traffic, and ad impressions and clicks, we’re boosting Kitchens for Good into a country-wide audience, helping them get the word out about their organization and mission and keep serving their community.
