Oceana is leading the charge in ocean conservation, with more than 4 million square miles of ocean protected and over 300 policy victories. The team wanted to drive even greater impact by reaching more people, inspiring action, and growing support for their mission.
That’s where Cornershop came in. Through an ongoing partnership rooted in SEO for nonprofits, Cornershop has worked to make sure Oceana’s vital work reaches the people who care most: ocean advocates, policymakers, and potential donors.
Setting SEO Goals That Connect Search Visibility to Real Action
The goals for this SEO retainer focus on amplifying Oceana’s digital reach. That means increasing the number of ranking keywords, improving search visibility, and growing organic search traffic.
More visitors are only part of the picture. A stronger online presence also inspires deeper engagement, which leads to more donations and more of the critical actions that power Oceana’s mission to protect the world’s oceans.
Improving Mobile Performance Alongside Oceana’s IT Team
On the technical SEO side, Cornershop worked closely with Oceana’s IT team to improve the site’s mobile performance. Together, they raised Oceana’s mobile PageSpeed score from 33 to 47, with more optimizations planned.
Cornershop also researched backlink opportunities and delivered strategic recommendations to strengthen Oceana’s domain authority. Quality backlinks help build credibility with search engines, which supports stronger rankings over time.
Surpassing the Organic Traffic Goal Within Three Months
Cornershop met and surpassed its organic search traffic goal within the first three months. By month five, organic search traffic was up 30.5%.
Oceana also saw dramatic growth in SERP features and high-ranking keywords, breaking into the top 10 search results for a growing number of key terms. That jump in visibility made the site easier to discover, which translated into higher traffic, more engagement, and more opportunities to drive action for ocean conservation.
Ranking for “Ocean Conservation,” “Solutions to Overfishing,” and More
The keywords that climbed in rankings reinforced Oceana’s core mission, including essential terms like “ocean preservation,” “ocean protection,” and “ocean conservation.”
Rankings also grew for broader, action-driven searches. By earning top positions for phrases like “solutions to overfishing” and “ocean advocates,” Cornershop is helping position Oceana as a go-to resource for people looking to understand and support ocean conservation.
A Growing Partnership for the Planet’s Oceans
This collaboration has boosted organic search traffic, improved keyword rankings, and strengthened technical performance across Oceana’s site. Those gains add up to real impact: more visibility, more engagement, and more support for ocean conservation.
Working alongside Oceana’s team has been inspiring and rewarding. Cornershop looks forward to continuing the partnership and helping Oceana drive meaningful change for the world’s oceans.
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