The Oceana team was looking for a way to drive even greater impact, being able to reach more people, inspire action, and increase support for their mission. That’s where Cornershop came in. Through a strategic SEO-focused partnership, we’ve worked to enhance Oceana’s online visibility, ensuring their vital work reaches the audiences who care most-ocean advocates, policymakers, and potential donors.
Our goals for this retainer center around amplifying Oceana’s digital impact and reach by increasing the number of ranking keywords, enhancing search visibility, and driving an increase in organic search traffic (OST). By strengthening their online presence, we aim to not only attract more visitors but also inspire greater engagement—ultimately leading to increased donations and critical actions that fuel their mission to protect the world’s oceans.
In just three months, we not only met but surpassed our goal for OST, driving an impressive 30.5% increase within the first five months of our engagement. In addition, we also saw dramatic growth in the amount of SERP features and high-ranking keywords, with Oceana’s website breaking into the top 10 search results for a growing number of key terms. This surge in visibility made their site easier to discover, directly translating to higher traffic, increased engagement, and a greater opportunity to drive action in support of ocean conservation.
These keywords that saw an increase in rankings not only reinforced Oceana’s core mission, including such essential terms as ‘ocean preservation,’ ‘ocean protection,’ and ‘ocean conservation,’—but also expanded their reach into broader, action-driven topics. By securing top positions for impactful phrases including ‘solutions to overfishing’ and ‘ocean advocates,’ we’re helping to position Oceana as a go-to resource for those seeking to understand and support ocean conservation efforts, ultimately driving more informed engagement and action.
On the technical SEO front, we’ve closely collaborated with Oceana’s IT team to improve their site’s mobile performance, significantly improving their PageSpeed score from 33 to 47, with more optimizations to implement in future work. Beyond on-page enhancements, we’ve also conducted in-depth research and provided strategic recommendations for backlinking opportunities, strengthening Oceana’s domain authority and boosting its credibility with search engines.
Our collaboration with Oceana has yielded remarkable results—boosting organic search traffic, increasing keyword rankings, and optimizing technical performance to elevate their digital presence. These improvements also translated into tangible impact: more visibility, more engagement, and more support for ocean conservation efforts. Working alongside Oceana’s team has been both inspiring and rewarding, we look forward to continuing to foster our partnership to maximize their retainer and help them drive meaningful change for our planet’s oceans.
