When Dr. Emily Aron, a child, adolescent, and adult psychiatrist, partnered with Cornershop Creative, she needed a website that could support two distinct audiences. On one side, she serves private practice clients who need easy access to scheduling, telehealth, and patient resources. On the other, she is growing her presence as a speaker and parenting educator, offering tools and guidance for families. Her existing Squarespace site no longer supported this vision, and she needed a more flexible, scalable solution.
We built a WordPress website designed to balance these dual user journeys. For private practice clients, we created a streamlined experience with clear access to appointment scheduling, Zoom sessions, and her patient portal. For parents and caregivers, we designed a content-driven pathway that begins with free downloadable resources and leads into deeper engagement through email newsletters, workshops, and paid materials.
To support this growth, we implemented a complete ecommerce and email marketing system. Using WooCommerce with Stripe integration, we enabled Dr. Aron to sell digital products such as parenting guides and workbooks. We also set up email delivery through Brevo and created custom email templates, including automated welcome sequences for new subscribers. All digital products are delivered instantly via email, creating a smooth and professional experience for users.
Behind the scenes, the site includes thoughtful technical solutions tailored to her needs. We structured WooCommerce specifically for digital-only products, eliminating the need for shipping while ensuring secure and immediate access to purchased materials. The site also integrates her professional photography with custom illustrations to create a warm, approachable aesthetic. This cohesive design extends across the website, emails, and product presentations, reinforcing her brand at every touchpoint.
The result is a modern, flexible platform that supports both Dr. Aron’s clinical practice and her long-term vision for expanding her reach. She now has the tools to grow her email list, sell resources, and offer workshops—all while maintaining a seamless experience for her patients. This project highlights how strategic design and the right technical foundation can turn a website into a powerful engine for growth.
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Dr. Emily Aron is a child, adolescent, and adult psychiatrist providing family-centered care and evidence-based parenting resources to support healthy child development and family relationships.
