The Physicians Committee for Responsible Medicine didn’t want to update its donation form just for the sake of updating it: it wanted to be absolutely sure that a new form would serve its supporters, and increase donations.
To facilitate A/B testing, we built two different donation forms for the Physicians Committee for Responsible Medicine:
- This multi-step donation form, which breaks the donation process into several steps with large, mobile-friendly fields and buttons
- A traditional one-step donation form, where donors enter all of their information on a single page before hitting “submit” to complete their donations
We can’t wait to hear the results of the test, and love how seriously this organization takes the needs of its supporters.