The team at LWVC reached out to us about developing two new sites, one for their main site and one for their education fund, and we landed on using a multisite approach that would allow for easier maintenance. Creating both in Blocksy allowed us to expedite the design process and make more room for the functionality they needed to implement on the sites.
While their old site provided much needed resources, information, and ways to take action, the navigation elements and overall information architecture were lacking, making it much more difficult for visitors to find information.
Collaborating with the team at LWVC, we found that their goal was ultimately to collect more leads and build a funnel that drew people to join as volunteers or donate to their cause. To do so, we needed to completely overhaul their design, information architecture, and accessibility features, along with adding custom functionality for:
- Events with Events Calendar Pro, including an added feature to pull in CSV feed of local LWVC events and add them to the calendar
- A Google Maps feature with custom API integration for a search and sorting function
With two new sites focusing on customizability, functionality, and user experience, both interacting with the site as a visitor and editing the site on the back end is a breeze. Leads are able to more easily navigate the site and they’re seeing more conversions for volunteers and donations than before.
