With projects like their Smart Lake Erie Watershed Initiative and others across watersheds to monitor wetland effectiveness, Freeboard Technology builds smarter environmental sensor networks for waterways and wetlands to innovate monitoring and forecasting systems for weather conditions and environmental pollutants and hazards.
We were happy to create a new site for such an important mission and help them reach more agencies, organizations, and individual scientists interested in the monitoring and preservation of waterways across the US.
Their primary goals were to create a new site that would distinguish their goals and achievements from that of their parent company, LimnoTech, and give them the ability to offer more comprehensive and detailed information that was in an easily read and understood format. To fulfill these goals, we decided to build the site using Blocksy, which streamlined the web design process and made for a much more straightforward site, putting emphasis on accessibility and clean design elements. And combined with the lack of custom code or functionality, this design choice makes it substantially easier for their team to update and edit both text and image content so that it’s clear and conveys the depth of knowledge and expertise that their team has.
When designing and crafting the site, we also paid close attention to their image and video blocks. Since so much of their work as an environmental group is visual, both in explaining the reasons for their technology and providing examples on how they’re innovating monitoring equipment, we knew it was important to have video and image blocks that were easy to use and allow them to embed videos hosted on 3rd party sites and those directly on their site as needed.
It was a great time getting to work on a nonprofit web design project with an environmental group like Freeboard Tech doing such important work, and their new site will make it much easier for prospective customers and those in the industry to find their solutions and further information on their work.