Moving Day is a massive fundraising walk/run event with a huge peer-to-peer fundraising effort. We worked with the Parkinson Foundation to create a registration, donation, and participant management system using WordPress to transmit data into the powerful backend of Blackbaud’s TeamRaiser.
The National Parkinson Foundation has held its annual Moving Day fundraising walk/run event since 2011, and has grown from three events that year to more than 30 events around the United States.
The TeamRaiser platform had worked well for the event’s website in previous years but needed some design updates. The new site balances modern design with powerful functionality. We created a beautiful new system with improved design and user experience, especially around registration and donation processes.
To give the organization granular control over settings, design, messaging, and features, we used WordPress as the portal to TeamRaiser by syncing with the Luminate and TeamRaiser APIs.
The peer-to-peer fundraising site helps Moving Day participants as they raise awareness and collect donations to further expand Parkinson’s research and community resources.
- A Participant Center, which allows participants to track their fundraising progress on personalized pages, create their own fundraising landing page and send emails to supporters (with a custom email template) — all from a mobile-responsive environment.
- Faster Registration, making it easier for Moving Day participants to quickly sign up and start fundraising.
- Donation form improvements making it easier for friends, family, and coworkers to donate. We used Gravity Forms to create a custom donation form that feeds into Luminate, but that’s not the only way this donation form was different from others. Because Moving Day participants are fundraising in their own personal networks, we needed it to be really easy to find people; We added a robust search and created a dynamic donation form title to help with identifying exactly which form was needed. A few examples: