As part of our email marketing for nonprofits work, we helped NARAL transition their email newsletter tools from Action Kit to EveryAction, building several custom email templates.
Reusable Sections That Let Staff Edit Layouts on Their Own
Additionally, we made minor modifications and utilized the Reusable feature in EveryAction to create pre-built sections that admins can use to easily modify email layouts.
A Custom Newsletter Template Built From Scratch
We also designed and built a more intricate newsletter template from scratch.
More Control Without More Complexity
Building custom templates, rather than relying on EveryAction’s out-of-the-box options, gave NARAL’s team more control without more complexity.
The Reusable sections meant staff could swap in new content or rearrange layouts on their own, without needing a developer for every email.
Consistent, On-Brand Emails for Every Kind of Send
And because the templates were tailored to NARAL’s specific messaging needs and brand, from advocacy alerts to newsletter roundups, each email felt consistent and on-brand, whether it was a routine update or a time-sensitive call to action.
That balance of flexibility and structure meant NARAL could move fast on time-sensitive advocacy emails while keeping their design and voice consistent across every send.
Want your nonprofit’s email communications to feel this consistent and this easy to manage? Let’s talk about your email marketing.
See more of our Email work!
Please note that NARAL is now Reproductive Freedom for All.
