The 22×20 campaign site was designed with a clear mission in mind: to activate and strengthen political engagement amongst teens.
Working with The LAMP team, we quickly designed and developed an engaging and beautiful site for the 22×20 campaign.
We first designed styles for the site, focusing on youthful and patriotic branding. Then, we customized a template with content sections, template styles, and great images. We focused on designing a site that has staying power and flexibility, since its message needs to be just as strong in 2020 as it is today!
Once the site was ready for content, the LAMP team defined clear goals and calls to action. We used the layout and content organization to develop straightforward paths for user engagement.
- Gravity Forms and Mailchimp integrations for forms
- FlipCause donation form embed: https://www.22×20.org/donate/
- Customized Osogoa template
The clear goals and vision for the project helped to facilitate a fast turnaround, and we launched this site just before the 2018 State of the Union. We look forward to watching as the 22×20 team grows their community of engaged future voters!