Email Marketing & CRM Support
Need some support?
Our Services Include
Email marketing is one of the most powerful tools nonprofits can use to raise funds, engage supporters, and grow their mission. With the right strategy, your emails can inspire donations, boost event participation, and strengthen long-term relationships.
At Cornershop Creative, we specialize in nonprofit email marketing services that connect seamlessly with your CRM. From targeted campaigns to automated journeys, our solutions help you reach the right people at the right time—making it easier to stay connected, increase giving, and save staff time.
Email Marketing Campaign Management
At Cornershop Creative, we can manage every part of your email marketing campaigns, from planning and scheduling to execution and optimization, ensuring your messages reach the right audience at the right time.
Copy & Design Creation
Our creative team crafts compelling copy and eye-catching designs that resonate with your community. We ensure that your emails not only look great but also effectively communicate your message and are accessible to every type of audience.
Onboarding
We provide seamless onboarding services to help you and your team get started with email marketing and CRM tools. Our process includes training and resources to ensure you’re equipped for success from day one.
CRM Integration & Support
We assist with integrating your CRM system to streamline your communication efforts. Our ongoing support ensures you make the most of your CRM capabilities, enhancing your relationship management.
Reporting & Analytics
Our reporting and analytics services provide you with valuable insights into campaign performance. We track key metrics to help you understand engagement levels, optimize future campaigns, and demonstrate the impact of your efforts.
The Cornershop Creative Advantage
At Cornershop Creative, we want to see your organization succeed. That’s why through all our web design and development work we prioritize:
Your Perspective & Constraints
We understand nonprofits—the importance of your mission and how much a great website can positively impact your work. We also know that organizations like yours have to keep budgets and deadlines top-of-mind. We bring our tech know-how and listening ear to the table and partner with you to get your website where you want it to go.
User Experience
We love intuitive design and believe that your nonprofit’s website should be easy to use and engaging. We work to understand your specific audiences and stay up to date on what users want so that your website visitors will keep coming back for more. And since every audience is different, we often get your audiences’ advice before proceeding with any plans. But we don’t stop there: we also value *your* user experience as an administrative user who needs to add and edit content on the site, so we optimize the backend to ensure your workflow is as easy as possible, and provide you with thorough training and documentation.
Efficient & Responsive Project Management
When you work with us, you have a single point of contact who’s in touch throughout the entire project—your dedicated Project Manager. They check in with you every step of the way, meeting with you regularly, getting your feedback, and ensuring we’re on track to launch a site you love.
Our Platforms
Sample Projects
-
Oblates of the Virgin Mary Implement an Annual Marketing Strategy That Boosts Conversions
The Oblates of the Virgin Mary (OMV) are a group of Catholic priests and brothers working to bring about a rebirth of spirituality in today’s world. In the United States, their work and ministries i…
-
Crafting and Conducting A/B Testing and Research to Engage & Captivate WaterAid’s Audience
Wateraid is making it possible for communities in 22 countries across the globe to have steady access to clean water, breaking down hygiene barriers to facilitate healthier children and families, and…
Email Marketing FAQs
Should nonprofits have an email marketing strategy?
Yes. Email marketing is one of the most effective digital channels for nonprofits! It allows you to communicate directly with your supporters, share impact, and encourage actions like donations, event registrations, or advocacy.
A clear email marketing strategy helps ensure your messages are timely, relevant, and aligned with your goals, rather than reactive or inconsistent. Plus, email marketing doesn’t rely on changing algorithms or expensive paid spend!
Why is email marketing important for nonprofits?
Email marketing helps nonprofits build and maintain relationships over time. Unlike social media, email gives you ownership over your audience and the ability to reach supporters directly.
It’s especially effective for:
- Donor stewardship and retention
- Advocacy activation and engagement
- Volunteer and member engagement
- Event promotion and follow-up
- Sharing stories and impact updates
When done well, email supports trust, loyalty, and long-term sustainability.
What email marketing platforms are best for nonprofits?
The best platform depends on your organization’s size, goals, and technical needs. Common nonprofit-friendly platforms include Mailchimp, Constant Contact, Campaign Monitor, HubSpot, Engaging Networks, EveryAction, Salesforce Marketing Cloud, Microsoft Dynamics, and other nonprofit specific CRMs with built-in email tools. We have experience with all of these platforms!
We help organizations choose and use platforms based on factors like automation needs, segmentation, integrations, reporting, and internal capacity, rather than defaulting to a one-size-fits-all solution.
How do you measure email marketing success for nonprofits?
Success goes beyond open rates. We look at engagement trends, conversions, and how email supports broader goals like fundraising, retention, or participation.
Measurement helps nonprofits understand what resonates with supporters and make informed decisions about content, timing, and frequency. Plus, insights into your email audience helps us understand traffic acquisition for your website at large, allowing for more intention behind the channels you choose to invest in.
At Cornershop, we strive to always exceed industry standards and ensure that our clients are receiving meaningful results that move their mission forward. In 2024, our campaign implementation clients saw dollars raised by 4% even when the industry saw a dip of 1% in online revenue, and average gifts increased by $20, a 20% increase over the previous year.
With our strategic work, especially when we get involved with copy and graphics, clients can expect to see similar results, like unsubscribe rates decreasing by a third for a total that is half the industry average.
How often should nonprofits send emails?
There’s no single “right” frequency. Most nonprofits send emails anywhere from once a month to once a week, depending on their audience and content.
The key is consistency and value. A predictable cadence with relevant, meaningful content performs better than sporadic emails or last-minute blasts tied only to fundraising asks.
Join Hundreds of Nonprofits
Your mission deserves meaningful relationships and engagement. Let us help you harness the power of email marketing and CRM support to grow your impact.